Howdy hey, I’m Sam.
Part copywriter, part strategist, partridge in a pear tree.
I’ve been lucky enough to work at some wonderful, whacky places like Quality Meats, GUT and Humanaut.
My proudest creative accomplishment was participating in the International Pancake Film Festival. (peep my feature 🥞)
When not working, you’ll find me crouched inside a closet, covered in stickers, holding lots of stuffed animals.
I have a very bossy toddler.
EXPERIENCE:
Freelance | Copywriter + Strategist | November 2022 - Present
Agencies: Quality Meats, GUT, Giant Spoon, Crispin, Humanaut, MKG, Grey, OK Cool, Small World, Omnicom Content Studios
Brands: Secret, Heinz, Hero Pimple Patch, Chosen Foods, Big Green Egg, Garden of Life, The League Dating App, SunnyD, L'Oréal, Samsung, Aussie
Movers+Shakers | Strategy Director | July 2022 - November 2022
Vox Media | Sr. Director of Strategy + Copywriter | March 2019 - July 2022
WarnerMedia | Creative Strategist | February 2018 - March 2019
BuzzFeed | Creative Strategist | May 2015 - June 2016
YouTube | Strategist | April 2014 - May 2015
Viacom | Writer | February 2013 - April 2014
Freelance | Writer | May 2012 - February 2013
RECOGNITIONS:
Advertising:
The Drum's Future 50 - Brand Marketing's Rising Stars
Gold // Drum Awards - 2025 (Agency: Humanaut | Client: Hero Cosmetics | Category: Advertising Creative Humor)
Gold // EX Awards - 2025 (Agency: MKG | Client: Barbie, Stanley 1913 | Category: Best Pop-Up Experience)
Gold // Unpitch Fossil Fuel Competition - 2025 (Client: Clean Creatives | Category: Winning Concept)
Bronze // Drum Awards - 2025 (Agency: Humanaut | Client: Hero Cosmetics | Category: Online Video Campaign)
Silver // ADDY Award - 2024 (Agency: Humanaut | Client: The League, Match Group | Category: Copywriting)
Winner // GDUSA - 2020 | Branding & Identity - WarnerMedia 'A Smarter Way' Creative Campaign
Gold // Promax Award - 2019 - WarnerMedia 'A Smarter Way' Creative Campaign
Other:
Feature - International Pancake Film Festival
Winner - Boston University Graduation Speech Competition
EDUCATION:
Boston University, English
Adhouse, Copywriting
SVA, Copywriting