For Big Green Egg’s latest campaign, we leaned into the primal power of fire — not just as a cooking tool, but as the force that’s always brought people together.

We treated the classic backyard BBQ like a wildlife ritual, scripting each spot in the voice of a nature documentary. Think David Attenborough… if he narrated meat searing and beers cracking.

My role: Copywriter, Scriptwriting

Agency: Humanaut

Media: National TV + Social