Old Bay seasoning is a beloved product with a fanatical following. Why? Because it makes everything taste better. Full stop.

So when Old Bay announced they were launching a hot sauce, we needed to prove that it lived up to the Old Bay legacy of being bloody fantastic. Maybe even — too fantastic?

It got us wondering… how would plain food items feel if people only wanted to eat them drowning in hot sauce? Would they be insecure? Anxious? Angry? As it turns out - all of the above.