The League is a special kind of dating app. It’s devoted to helping highly ambitious single professionals find other highly ambitious single professionals.

Rather than shy away from the stigma that comes with having “high standards” in dating, we leaned in. HARD. We came up with the concept of GOALDIGGERS as the campaign through-line and went ham celebrating goal-oriented singles.

We also created a new GOALMATE feature on the dating app that matches users based on like-minded cheeky goals.

This massive OOH campaign took over NYC subways and billboards, as well as LAX airport.

My role: Creative Concept + Copywriter

Agency: Humanaut

Awards: Silver ADDY Award in Copywriting